There are moments in life - a fair few, actually - when I'm proud to work where I do. This is one of them:

The BBC's online services will be made available free of charge at thousands of wi-fi hotspots around the UK. The corporation has agreed a deal with wi-fi firm The Cloud, which operates 7,500 hotspots around the country.

The news website, programme sites and downloads of TV shows via the iPlayer can be accessed freely.

Any wi-fi enabled device will be able to surf the BBC's website in one of The Cloud's hotspots without paying a log-in or subscription fee. Users wanting to download a BBC programme - or stream a video - will have to use a laptop initially.

But the BBC said the ambition was to let users download programmes over wi-fi on to portable devices, such as the Sony PSP and Nokia 95.

[source: BBC News - 'BBC online to go free over wi-fi']

I mean, it's not simply that this is remarkably useful, in the sense that you can now go into a coffee shop and watch your favourite BBC TV series at your leisure, for free, on demand, in high quality. Or surf the many and varied BBC websites (yes, even catch up on what's been happening in Berkshire - you could listen to ice hockey highlights!).

It's more, for me, the fact that this is ridiculously clever brand positioning.

We are faced with a big dilemma in that younger, internet-savvy people (a bit like, well, me, really) are not always drawn to BBC content. They spend their time on Youtube and Facebook, not necessarily because those websites do anything better than we do it - we offer different services - but because they don't perceive the BBC to be offering anything of interest to them.

But stick them in a wi-fi hot spot and give them two choices - pay up for the web, or enjoy the BBC for free - and I reckon they'll be downloading Eastenders before you can say "boom, boom, boom boom boom boom-boom-boom".

Not that enticing 16-24 year olds back to the BBC (were they ever there?) is going to be as simple as luring them into a hot spot then acting as an alternative to highway robbery. Yes, getting the BBC for free in thousands of places up and down the country is great. But that means nothing without upping our game in terms of the stuff we're putting out for people to use.

The most excellent Drop Click rugby game is a perfect example of what we need to do more often. It's a quiz based on the Rugby World Cup, but by answering questions you progress in the World Cup, eventually winning the final (hopefully!) and posting a high score. It's very clever and looks immense. When I first saw it, I thought it was an independent production, and was very pleasantly surprised to discover it had the BBC name attached.

Now fans going to Paris can play Drop Click on their phones before the final - and cheekily, BBC Sport have got a new link on their rugby pages, advertising mobile coverage:

If only I worked there, eh, in that pit of cunning ideas. Well, steel yourselves, because here's an announcement: I now do. I'm pleased to say I've been offered an attachment at BBC Sport Interactive until the end of March, working for bbc.co.uk/sport.

The aim of the game is mainly to develop and write for the BBC's Beijing 2008 Olympics website, which obviously will form a large part of the BBC Sport website next year. I can't go into any detail but I've seen initial designs for this and they look stunning. The task in hand for me is to make those already excellent designs redundant by coming up with stuff so unbelievably good, it needs incorporating into them.

Watch this space. Well don't watch this space, watch bbc.co.uk/sport, the new home of yours truly at the Beeb. I've not started quite yet - you'll know when I do, because I'll be purring with enthusiasm after my first day in the Sport Interactive newsroom at Television Centre - and I'll be back at BBC Berkshire at the end of it, but in the mean time there is going to be a lot of fun, and hard work, to be had. And you can enjoy it all for free, in a coffee shop near you.