Now it's really not my place to criticise other media folk going about their business - after all, there but for the grace of God I go.

But I can't help myself in the case of David Wright, sports journalist at a local Berkshire newspaper.

He produces regular video blogs for the paper's website, some of which they've also submitted to YouTube. Each and every one of them is the most hilarious satire you have ever seen, made even more brilliant by the knowledge that it isn't satire.

There are 13 of his videos available on YouTube and more on the website for the paper in question. I urge you to set aside 20 minutes to watch every single one. Each comes equipped with a catalogue of basic technical errors plus hilarious antics from David himself.

• SEE one of the least likely candidates ever for a video blog as he delivers lines with all the style, panache and energy of a badger in a desert.
• WATCH as David's face is needlessly transported around the screen in amazingly cheap-looking fashion, using the built-in visual effects from the software he's using.
• MARVEL as every video blog has different introductory graphics and different theme music!
• LAUGH at the end of each video blog, as comments like 'That was alright, wasn't it?' and 'The music cut me off!' are left on the video!
• Indeed, HOWL as the music does cut him off!

It's clearly not David's fault. Someone, somewhere, thought it was a good idea for him to do a video blog. But this is one of many situations you get in the media where the people in charge have clearly not employed the principle of horses for courses.

You do not make someone who is clearly so ill at ease in front of a camera do a video blog, even if you're mad keen on having a video blog on your site. If it's that important, do it yourself or get someone trained in such things to come in and do it.

It's like appointing me to replace Michael Schumacher at Ferrari. Yes, I can drive a car, and yes, I've seen it done. But all the evidence points to it being incredibly unlikely that I'll actually know what I'm doing, and I'll look a complete fool in a race.

The worst thing is, the paper seems to think the sheer ineptitude of these video blogs has made David Wright into something of a cult classic among sports fans. I can't help but feel it's just made him look a bit silly. For example, one contributor to a Reading FC fans' forum simply wrote:

"He's a fairly senior journalist, isn't he? You'd think he could get some media coaching to help him come across abit more professionally."

And yes, you would! But no, there he is on the front page of the paper's website, billed as 'cult hero and minor celebrity'. Just have a think about that and if you've still not watched the videos, go and do it. If you ever saw The Day Today, I promise you won't be disappointed.