Earlier this evening, having played an epic game of football in the back garden, three of us were in the kitchen listening to Five Live. A World Cup debate of some description was taking place. My dad and his friend John both bemoaned the blanket coverage of the World Cup on stations like Five Live when the tournament doesn't even start for another couple of days.

It's a tricky issue. No radio station, and certainly not one like Five Live whose reputation is staked on news and sport, wants to be seen to be ignoring the World Cup. For many radio stations this is taken to mean devoting bags and bags of airtime to an event this big, so that no one can question where the World Cup coverage has gone. If someone tunes in to Five Live this week and thinks the station isn't bothered about the World Cup, that would be tantamount to suicide as far as the station's concerned. Thus the World Cup saturation - to make sure you know damn well where to find World Cup coverage once it starts.

That doesn't mean the 'filler' World Cup radio leading up to the competition has to be formulaic, though, and it's difficult coming up with new ways to flog the horse until it can safely be left to expire on Friday. Which is why I was so pleased to find out Berkshire's plans for the World Cup campaign. Local radio stations have an even harder time than network - fewer resources, less pulling power - so they have to make the best out of whatever can be drummed up.

And here, occupying the same huge building as BBC Monitoring comes into play. Outside the Berkshire front door is a large, immensely well-informed team of journalists and researchers constantly monitoring the output of hundreds of media organisations around the world. If you want truly involved, global World Cup coverage, these are probably the people you want to come on your radio show and talk about what's going on. And that is exactly what is going to happen. Commentary clips from overseas radio stations, descriptions of the prevailing mood following each national side into battle, analysis of the foreign media reaction, the lot.

Local radio is often accused of being parochial, insular, a glorified community notice board. If you listen to it long enough you'll catch occasional moments which reinforce this perception, but how better to demolish it than expose Berkshire listeners to World Cup tales from across the globe, not just a narrow Eng-er-land obsession. It's going to sound brilliant.

(And finally, surely this must be almost the last usage of 'wireless' to mean radio in this day and age. Who knows what it'll mean a hundred years from now.)